Ecommerce Strategy + Growth Execution
I help DTC brands build coherent product strategies and execute growth roadmaps that scale. I've led product teams through platform modernizations, built testing programs from scratch, designed subscription and retention mechanics, and managed multi-brand portfolios. I combine strategic product thinking with hands-on execution and a relentless focus on data.
Every engagement follows the same three pillars: product strategy grounded in your business model, hands-on execution to move the needle, and growth outcomes measured against baseline metrics.
Diagnose the Growth Engine
Analysis of your entire product model: how you acquire users, activate them, retain them, monetize, and expand. Competitive landscaping, user journey mapping, and a prioritized 6-month roadmap grounded in data and your business constraints. Strategic product thinking, not just growth hacks.
Build the Roadmap
Testing roadmap design, hypothesis prioritization, tool setup. I don't hand you a deck and disappear. I'm with you, reviewing experiments, guiding implementation.
Execute and Measure
Measurable results: CVR improvements, AOV increases, LTV gains, Amazon revenue growth. Every engagement is tracked against baseline metrics. You'll know if it's working.
Tell me about your funnel, your data, and your ambitions
I've spent 10+ years building and scaling digital commerce businesses across Shopify, marketplaces, subscription, acquisition, retention, and experimentation.
I approach growth as a system. Acquisition cannot be separated from conversion. Conversion cannot be separated from merchandising. Retention cannot be separated from the product and customer experience. The goal is to understand how those pieces work together, identify where growth is being constrained, and build the roadmap that changes it.
I've led multi-brand ecommerce portfolios, built subscription businesses, scaled Amazon and TikTok Shop, managed paid acquisition strategy, created CRO programs, modernized commerce platforms, and built the analytics infrastructure teams use to make better decisions.
I stay close to the work. I can set the strategy, build the business case, prioritize the roadmap, work with creative and engineering, analyze the experiment, and decide what happens next.
Analyze Faster
I use AI to surface patterns across customer behavior, performance data, research, and reporting so I can get to the right questions faster.
AI Accelerates, Doesn't Replace
Execute Smarter
I build AI into workflows for research, reporting, experimentation, content optimization, and rapid prototyping to move ideas into testing faster.
Think Strategically
I evaluate emerging AI capabilities, from agentic commerce to GEO and AEO, through the lens of customer experience, business value, and measurable growth.
Let’s begin the conversation.
Not sure which service fits your needs? I'm here to help. Start with a Growth Audit for a quick diagnostic, or commit to a full strategy engagement if you're ready for hands-on execution. Reach out with questions, or schedule a consultation to discuss your situation and next steps.